SERVICES

Everything your outbound function needs. Nothing you have to manage

Ignitiony gives you a complete outbound customer acquisition capability, built, run and optimised for you. Every component is included and fully managed, from targeting and messaging through to reply handling, qualification and conversion. Use it alongside your existing commercial team or as your complete outbound function.

Illustration of data analytics and technology themes with a computer monitor displaying a line graph, a target with an arrow, chat bubble, magnifying glass, people talking, and various geometric shapes.
Illustration of data analytics and technology themes with a computer monitor displaying a line graph, a target with an arrow, chat bubble, magnifying glass, people talking, and various geometric shapes.

Outbound engine

We build your entire outbound engine from the ground up. Targeting, messaging, AI SDR setup, sequencing, deliverability, workflow automation, reply management and continuous optimisation, all designed as a single, cohesive system. Instead of stitching together tools and continually expanding headcount, you get a fully operational outbound function designed to move the right prospects from first contact towards the conversion outcome that matters to your business.

Diagram showing the process of creating ideal customer profiles, starting with ICP, then Data, Messaging, and Launch, with corresponding steps: ICP as ideal customer profile, Data as verified or global, Messaging as email or LinkedIn, and Launch as AI SDRs live.

Global B2B contact and company data

We source contact and company data from the world's leading B2B datasets, verified through rigorous multi-step enrichment and intelligence processes. Every record includes accurate decision-maker details — email addresses, phone numbers, job titles, seniority levels, company intelligence, technologies in use, hiring patterns and financial markers. Your outbound engine always reaches the right people at the right companies.

Diagram illustrating data enrichment process, showing multiple datasets from global sources, merging, and creating verified records with categorized attributes like email, phone number, job title, and seniority.

Lead filtering and precise targeting

We filter your prospect universe using advanced criteria including industry, revenue bracket, company size, technologies used, region, seniority, growth signals, investment activity, hiring behaviour and operational structure. The result is a highly accurate targeting list built around your Ideal Customer Profile — improving relevance, response rates and conversion across every outbound channel.

A flowchart diagram illustrating a process for selecting prospects. It starts with "All prospects," which include industry, revenue, company size, and seniority. The next step is a "Filter Layer" that considers seniority, growth signals, hiring data, and region. Following that is a "Qualified list" that filters prospects based on ICP match, high intent, decision maker, and other criteria.

Buying intent and lead scoring

We prioritise prospects showing active signals of buying intent, category searches, technology changes, hiring movements, content engagement and growth indicators. Lead scoring ensures your highest probability contacts receive the most relevant outreach, increasing engagement, qualification rates and overall conversion performance.

A flowchart illustrating the process of hiring, funding, lead scoring, and tech change with a list of prioritized prospects and their scores.

Multichannel outreach at scale

Outreach runs simultaneously across email and LinkedIn, with natural, consistent communication across every touchpoint. Prospects move through structured sequences that include initial outreach, follow-ups, soft engagements, connection requests and direct messages, all paced and timed for maximum response rates.

Diagram illustrating a process with sections for Email and LinkedIn outreach, including steps like initial outreach, follow-ups, connection request, direct message, reply, and meeting, with icons representing email, LinkedIn, a calendar, and a microscope.

Email sequences and personalised messaging

Every email is written from scratch, tailored to your value proposition, tone, target market and sector experience. Sequences include branching logic, personalised variables, precise timing and compliance-led deliverability optimisation. Emails are engineered to reach inboxes, not spam filters, and to open conversations rather than sound like templates.

Flowchart diagram illustrating email follow-up process with icons of envelopes and a microscope, including steps for email sent, reply detected, and responses such as follow-up A and B.

LinkedIn workflow automation and visibility support

We automate LinkedIn outreach across connection requests, follow-up messages, direct conversations and network growth. Your LinkedIn presence can also be enhanced through coordinated visibility actions — likes, engagements and activity from AI SDR-supported profiles — helping you appear consistently active and relevant to your target audience.

Flowchart illustrating LinkedIn outreach process, including AI SDR profile, connection request, message sent, prospect engaged, likes and engagement, visibility boosted, and prospect response.

Reply handling and meeting scheduling

We manage every reply generated by your outbound activity, including positive responses, objections, questions and follow ups. Prospects are qualified based on the criteria agreed for each campaign, then guided towards the appropriate next step.

For some campaigns that means a meeting with your sales team. For others it might mean a demo, free trial, application, website onboarding flow or direct sign up.

Flowchart showing email follow-up process with steps including sending email, opening email, detecting reply, and specific follow-ups labeled A and B, with icons of envelopes and a reply detector.

Calendar scheduling

Ignitiony integrates directly with your calendar so that meetings can be booked based on your live availability. Prospects select a time that works for them, confirmations are sent automatically and your diary stays organised without any manual back-and-forth.

Flowchart illustrating the process from prospecting to scheduling a meeting, including steps like sending a booking link, selecting a slot, sending confirmation, and adding to the calendar.

Performance analytics and reporting

You receive clear, regular reporting on the metrics that matter, open rates, reply rates, meeting volumes, sentiment and sequence performance data. Every insight feeds back into the system, allowing us to test, refine and continuously improve your results over time.

A digital infographic showing open rate at 42%, reply rate at 8%, and meetings at 18%, with icons for analytics and optimization, and text indicating results improve month on month.

Email integration

Ignitiony works alongside your existing email setup with cousin domains without disrupting it. Your normal inbox environment stays intact while Ignitiony manages deliverability, sequencing, warm-up, tracking and all outbound operations behind the scenes. Everything remains aligned with your brand and sender identity.

Flowchart illustrating the process of email delivery from inbox to outbound live, including steps like ignition engine and features such as brand alignment and sender identity.

Calendar Integration

All meetings booked through Ignitiony appear automatically in your calendar with full details included. Activity logs, reminders and follow-up sequences are managed for you, ensuring no opportunity is missed and no admin is required from your team.

A digital infographic outlining a workflow with three steps: 'Meetings booked' with icons of a person and a clock, 'Auto sync' with a circular arrows icon, and 'Calendar updated' with a calendar and a clock. Beneath each step are descriptive tags including 'Via Ignitony,' 'Activity logs,' 'Reminders,' 'Follow-ups,' 'Full details,' and 'Zero admin.'

Fully managed onboarding

Onboarding is structured, thorough and fast. We work with you to map your Ideal Customer Profile, develop your messaging, configure your AI SDR infrastructure and launch your first campaigns. You're kept informed at every stage by our team of experienced industry leads who oversee every element of the build and launch.

A detailed project timeline worksheet outlining stages from ICP workshop, Data build, Messaging creation, AI SDR setup, to Campaign live, with each stage describing specific activities.

Compliance and data quality

All data used in your outbound engine is compliant and aligned with global privacy frameworks. Multi-step verification processes remove invalid, outdated or risky contacts before they enter your sequences. Deliverability-safe outbound practices are applied across every campaign, protecting your sender reputation and ensuring long-term performance stability.

Flowchart illustrating the process of data verification, cleaning, and compliance. It starts with raw data labeled 'Unverified contacts,' then proceeds through steps labeled 'Verification & cleaning' with subpoints like 'GDPR,' 'Multi-step check,' 'Global,' 'Risk removed,' 'Enriched,' and ends with 'Compliant data' labeled 'Scored' and 'Safe to send.'

Additional technical services

  • Domain & Subdomain Management

  • Inbox Warmup & Rotation

  • AI SDR Profile Scaling

  • Multi-region Playbooks

  • Persona-specific Messaging Variants

  • Campaign Timing Optimisation

  • Data Refresh Cycles

  • Sequence Experimentation & Testing

  • Cross-channel Performance Modelling

Illustration of a large computer monitor displaying graphs and charts, surrounded by small cartoon human figures, cubes, and various icons related to data analysis and technology.
Illustration of a large computer monitor displaying graphs and charts, surrounded by small cartoon human figures, cubes, and various icons related to data analysis and technology.

Ready to see what's possible?

Book a call with our team and we'll walk you through exactly how Ignitiony would work for your business, the markets we'd target, the approach we'd take and the volume you can expect.

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