Scale B2B customer acquisition without hiring a single SDR

Ignitiony is a fully managed AI outbound customer acquisition engine that works alongside your sales team or as your complete outbound function. We find, engage and qualify your ideal prospects, then move them towards the right outcome, from meetings and demos to trials, applications and direct sign ups.


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The problem with traditional SDRs

Hiring SDRs is expensive, slow and unpredictable. Recruitment takes months. Onboarding takes more. By the time your new hire is performing, you've already spent tens of thousands, and the churn rate means you'll be doing it again within the year.

Even experienced SDRs go off script, slow down, take time off and deliver inconsistent output. Managing them is a job in itself.

There is a better way.

Wh a t one SDR hire actually costs y ou per y e ar Annual t o t al Base S alary Empl oy er contributions R ecruitment f ee S ales t ools & d a t a Management ov erh e ad Ramp period (lost output) €8 9 ,71 7 .82 $103,085 £7 7 ,900 $146,825 $46,305 $7,938 $23,175 $10,187 $8,600 $6,880

Your outbound team, without the team

Ignitiony gives you the capability of a high performing outbound function without the need to continually recruit, train and manage more SDRs. You get continuous multichannel outreach, professional messaging, verified prospect data, reply handling, qualification and conversion workflows, all managed for you.

  • No recruitment fees.

  • No training.

  • No management overhead.

  • No sick days.

  • No staff turnover.

  • No fragmented tools.

More of the right prospects taking the right next step, every month.

Ignitiony.com/calendarMON2TUES3WED4THU5FRI6Your pipeline this weekMarch 202610meetings booked10:00TechCorp Ltd14:30Finova Group09:00NovaSec09:30Stratum.io11:00Meridian AI10:30Onyx Capital13:00BluePath12:00Veritas Labs15:00Apex Saas14:00Pulse HR

Why AI powered outbound scales differently

  • Computer monitor displaying '24/7', indicating 24/7 availability.

    Reliable


    AI SDRs never take holidays, call in sick or go off script. Every day they deliver structured, high-quality outbound activity without fail.

  • An illustration of a book with a dart hitting the bullseye on its cover.

    Consistent


    Every message, follow-up and touchpoint is executed exactly as designed. No tone changes. No missed steps. No inconsistency.

  • Three 3D rectangular boxes in a line, with arrows pointing up from the tallest box and to the left and right from the shorter boxes.

    Scalable


    Add AI SDR capacity instantly. No hiring cycles. No onboarding delays. No ramp time. Expand from one market to ten markets at speed.

  • Line drawing of a calculator with a display screen and number buttons.

    Cost efficient


    Reduce the recruitment, salary, software, training and management overhead required to start or expand a traditional outbound team.

  • Illustration of a stopwatch with a watch face and a small button on top

    Faster time to value


    Rather than waiting months to recruit, onboard and ramp additional SDR capacity, you generate qualified engagement and opportunities within weeks of launch.

How Ignitiony works

Ignitiony builds and runs your entire outbound function from end to end. Here's how.

  • We work with you to define your ideal customer profile, target markets, buyer personas and campaign objectives. Then identify exactly who you should be targeting and build the case for why they should take the next step with your business.

  • Using the world's leading B2B datasets, we build verified lists of decision makers filtered by job title, seniority, industry, company size, tech stack, geography and more. No guesswork. No outdated contacts.

  • We write all outreach copy for email and LinkedIn — including sequences, follow-ups, branching logic and tonality aligned to your brand. Every word is crafted to start a conversation, not sound like a template.

  • Each AI SDR profile is configured with dedicated outbound infrastructure, LinkedIn automation, pacing controls and deliverability optimisation — all tailored to your target market.

  • Outbound begins across email and LinkedIn with natural, personalised, deliverability-first flows. Activity is paced, sequenced and monitored to protect your brand reputation and inbox placement over the long term.

  • Ignitiony manages every reply, filters noise, handles follow ups and identifies genuine interest. Qualified prospects are then moved towards the conversion path defined for that campaign. That might mean booking a meeting, requesting a demo, starting a trial, completing an application or signing up directly. Your team only gets involved when the customer journey requires it.

  • We track deliverability, engagement, replies, positive intent, qualified opportunities and conversion performance. Meetings, demos, trials, applications, direct sign ups and other campaign specific outcomes can all be measured, giving us the data to continuously improve targeting, messaging and performance.

AI execution.
Human expertise.

You work directly with experienced industry leads skilled in business development and lead generation. AI powers the scale. Humans guide the strategy.

Line art illustration of people working around large electronic components with a magnifying glass and a chess piece, suggesting technology and strategy.

Is Ignitiony for you?

Ignitiony is built for B2B companies that want to scale customer acquisition without having to scale SDR headcount at the same rate. It can work alongside an existing SDR and sales team or operate as the company's complete outbound function.

It works exceptionally well for:

  • SaaS and software platforms


  • Fintech and payments companies


  • Agencies and consultancies


  • Cybersecurity and IT service firms


  • Professional services


  • B2B marketplaces and platforms


  • Emerging technology companies


  • Local and global B2B sales teams

It works whether your customer journey ends in a sales conversation or a self serve conversion.

If your growth depends on consistently reaching, engaging and converting more of the right B2B prospects, Ignitiony is built for you.

Icons representing various business and technology sectors, including SaaS and software platforms, fintech and payments, agencies and consultancies, cybersecurity, professional services, B2B marketplaces, emerging technology companies, and local and global B2B sales teams.
Icons representing various business and technology sectors, including SaaS and software platforms, fintech and payments, agencies and consultancies, cybersecurity, professional services, B2B marketplaces, emerging technology companies, and local and global B2B sales teams.

AI SDR performance at scale

Each AI SDR delivers a level of daily consistency and throughput that would normally require significant internal SDR capacity. Output is configured around your market, audience and acquisition goals, with outreach paced and sequenced to protect brand reputation and inbox placement.

When prospects engage, Ignitiony qualifies intent and moves them into the right conversion journey, whether that is a meeting, demo, trial, application, partner enquiry or direct sign up.

750+


Daily personalised outreach per AI SDR

24/7


AI driven prospecting
and follow ups

10x


Outbound productivity
vs a traditional SDR

0


Missed follow ups or lost opportunities

Ready to make outbound
a scalable customer acquisition channel?

Book a call with our team and we will show you how Ignitiony could work for your business, including who we would target, the messaging we would use and the conversion journey we would build around the way your customers actually buy.

Book a meeting